Josie Fragapane is a Montreal-based makeup artist in the beauty and cosmetics industry. She does makeup for many different occasions and is also a lash technician.
The primary platform that my client used to display her work was on Instagram. She, therefore, wanted a more professional looking place to showcase her work to hiring agencies: an online portfolio. Without a professional looking, easily accessible online portfolio, it may close the door on several job opportunities.
The site is more extensive than just a portfolio, it represents her style, her mission statement and who she is as an artist. It helps hiring agents better understand who they'll be working with. It also gives clients a better idea of what her services look like.
I was hired to design and code a website for her. But I didn't stop there. After a consultation with Josie, I realized that her entire brand was in dire need of a spruce, so I worked on establishing a strong visual identity. I created a logo for her, and shot some content for her site.
I tailored the site design to represent the feeling of authenticity that she conveys through her mission statement and tagline: Enhancing the Everyday You. I also stayed true to her logo by implementing her brand’s graphic elements throughout the site.
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